My personal brand. The things we convey to the people who are stranger to us. And in the same time the people who are closest to us. Even though I’m in marketing I do not reflect so much on my image. My image just are. But I had a conversation with a friend about another friend and his social presence. It was quite clear what image he wanted to put out there. I believe that even if we have a lot of thoughts behind our social media behaviour, the core will (for most cases) always be about the things you want the most. The things you love.
And then I started to analyse myself a bit more. Not in a what-am-I-doing-kind of way and how to brand me further. But more, what-do-i-want. And I realised most of my Instagram pictures are of friends, food and parties. In one word, adventures. And London is also overrepresented in my feed.
Perhaps the social brand image provided by us is the way we should live our life. So, Kim Kardashian’s selfie marathon reveal to us she should live with herself in expensive clothes. Others should put there kids before everything else. Me? My Instagram feed tells me I should move to London in the hunt of unforgettable adventures.